On Thursday 30 October 2025, the Shopping Centre Council of Australia held their annual awards gala dinner to recognise the ‘best of the best’ marketing campaigns. Elara Village Shopping Centre was announced as the runner up in the ‘Compelling Experiences’ category for the centre’s Harmony Day campaign.
Harmony Day – We All Belong
In March 2025, ‘Harmony Day – We All Belong’ was held to celebrate the Marsden Park community and the rich cultural diversity that makes the Elara Village Shopping Centre so significant.
The campaign was run by PRCOMCO, with Director, Holly Jones, highlighting that authentic community engagement and meaningful retailer collaboration sits at the heart of Elara Village’s marketing approach.
“The Harmony Day 2025 campaign reflected our overarching marketing approach, uniting the newly established Marsden Park community and celebrating the cultural diversity that defines the centre,” Ms Jones explained.
The significance of the campaign was recognised at the 2025 Shopping Centre Council of Australia Marketing Awards in late October. The campaign was awarded as the runner up in the ‘Compelling Experiences’ category for centres consisting of 75 stores or less.
“This recognition is a testament to the significant value of locally-led initiatives – leveraging the strong external partnerships we’ve built and the power of connection within neighbourhood centres,” Ms Jones concluded.
Trilogy Funds in the convenience retail sector
In early October 2024, Trilogy Funds Group took its first steps into the convenience retail asset classes with the purchase of a $220 million portfolio of property income funds. The acquisition included the management rights in four, and co-investment stakes in three, property trusts, including Elara Village.
Trilogy Funds Group has since invested further in the convenience retail sector with the recent launch of the Trilogy Essential Retail Fund. For further information on this compelling sector and how to gain access, visit https://trilogyfunds.com.au/trilogy-essential-retail-fund/.
This article has been prepared and issued by Trilogy Nominee Services Pty Ltd ACN 638 082 130 (Trustee, we, us, our) as trustee of the EAM Elara Village Property Fund ABN 51 699 598 458 (Fund). The information contained in this update is of a general nature and in summary form. The information is current as at the date of this update. Its delivery at any time after the date of this update does not imply that the information contained in it is accurate, timely and complete at any time subsequent to the date of this update. This update is not a prospectus, disclosure document, PDS or other offering document under Australian law and does not constitute an invitation to subscribe for or buy any units in the Fund, including in any jurisdiction in which it would be unlawful, or a solicitation to engage in or refrain from engaging in any transaction. This update does not take into account the financial situation, investment objectives, tax situation or particular needs of any person and nothing contained in this update constitutes investment, legal, tax, accounting or other advice. Readers or recipients of this update should, before making any decisions in relation to their investment or potential investment, consider the appropriateness of the information having regard to their own individual investment objectives and financial situation and seek their own professional investment, legal, taxation and accounting advice appropriate to their particular circumstances.
